Leadership Action Workshops

Following a large-scale study among young people in major Dutch cities, we partnered with a leading bank to translate cultural insight into concrete leadership action. We designed hands-on workshops with senior leadership to operationalise our findings across product, brand, and communication. We identified where current products fall short of young people’s lived realities, and defined clear principles for how they should evolve. We also built a sharper communication framework: what isn’t working today, how the brand should show up, and a tone of voice grounded in honesty and relatability. Finally, we developed an “attract, engage, delight” framework, outlining where and how to connect with this audience in a way that feels culturally relevant. The result is a clear, actionable roadmap, turning insight into decisions, and helping the bank build a more meaningful role in the lives of urban youth.