Youth Culture Pulse

We've partnered with a global footwear retailer to build an ongoing youth community: a network of 50 young people across three European markets that we engage monthly via WhatsApp. This always-on setup allows us to test campaigns, brand ideas and cultural signals in real time, via a platform people use anyway, creating an ongoing relationship with consumers and giving the brand a constant pulse on youth culture in a way that is cost-efficient, fluid and fast.